attention — time spent reading, listening, or viewing versus the raw click volume we aren’t going to build things that are actually of interest to humans. Take note of…unprecedented transparency — and interestingly many of these hacks are happening in broad daylight. Unless we measure and value attention — time spent reading, listening, or viewing versus the raw click volume we aren’t going to build things that are actually of interest to humans. Take note of how bots are being used as part of these hacks. Just as Google made a concerted effort…